ECON1102 Chapter Notes - Chapter 1: Planned Economy, Consumer Sovereignty, Marginal Utility

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Economics is the study of the choices consumers, business managers and governments make to attain their goals, given their scare resources. We must make choices because of scarcity which means that, although our wants are unlimited, the resources available to fulfil those wants are limited. Resources are inputs used to produce goods and services, including natural resources, labour, capital and entrepreneurial ability. Economists assume people are rational in the sense that consumers and firms use all available information as they take actions intended to achieve their goals. Rational individuals weigh the benefits and costs of each action, and choose an action only if the benefits outweigh the costs. Although people act from a variety of motives, ample evidence indicates that they respond to eco(cid:374)o(cid:373)ic i(cid:374)ce(cid:374)ti(cid:448)es. Eco(cid:374)o(cid:373)ists use the (cid:449)ord (cid:862)(cid:373)argi(cid:374)al(cid:863) to (cid:373)ea(cid:374) extra or additio(cid:374)al. The optimal decision is to continue any activity up to the point where the marginal benefit equals the marginal cost.

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