L33 Psych 100B Study Guide - Final Guide: Behaviorism, Physiological Psychology, Cognitive Psychology
Document Summary
Multiple personality: different brain activity resulting in different behaviors. Data gathering is critical: main goal of research studies is to test hypotheses, gather evidence data critical step. If evidence gathered incorrectly cannot testify hypotheses: there is no perfect way of gather main data. Descriptive gathering data in a natural environment (not manipulating anything) shows correlations. Experimental control everything shows cause and effect relationships. Descriptive techniques: ways of gathering descriptive data. Observer reactivity by observing the behavior, you have a chance of changing the results (the presence affects behavior: case studies used often in neuropsychology, usually odd structural function relationships in the brain. No idea to what extend it is to the entire population (representativeness of the case: interviews/surveys. Can gather huge amount of data in a short amount of time. Being able to collect data over the internet. Can gather data that only the person has access to (emotions, etc. )
