PSY 151 Study Guide - Final Guide: Cognitive Dissonance, In-Group Favoritism, Social Comparison Theory

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Point of milgram"s post office experiment -- small world in social networks. Wanted to look at how connected the social groups were. Get the letter to someone across the world and they could only give it to someone they knew. Study of how we process and store social information. How we pay attention to people and stay tuned to the stuff that fix into what we already have in the schema for that type of person. Based on personal experience of a type of person. Stereotypes that people hold that they are aware of that they consciously endorse. Stereotypes that you are not aware of, but it still affects your behavior. People are motivated to respond in a socially motivated way. People are not really aware of their attitude. More direct measure of attitude that bears on situation, Make people think about their attitudes before responding) Persuasion 3 factors that affect attempts to change attitude.

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