COMM 1014 Study Guide - Quiz Guide: Linguistic Determinism, Nonverbal Communication, Euphemism
Document Summary
Comm ch 4-5 // writing matters ch 5. Language unified system of symbols that permits the sharing of meaning. Symbol stands for or represents something else. Triangle of meaning (created by ogden and richards) helps explain how language works. Denotative meaning dictionary meaning; the objective or descriptive meaning of a word. Connotative meaning subjective meaning; one"s personal meaning for a word. Jargon specialized vocabulary of technical terms shared by a community of users. Slang informal vocabulary that binds users together. Bypassing miscommunication that occurs when individuals think they understand each other but actually miss each other"s meaning. Polarization the use of either or language and/or language that causes us to think in extreme. Euphemism a pleasant word that is substituted for a less pleasant one. Dominant culture culture in power; the mainstream culture. Sapir-whorf hypothesis the belief that the labels we use to help shape the way we think, our worldview, and our behavior.
