VSB 4002 Study Guide - Final Guide: Pest Analysis, Swot Analysis

• School: Villanova University
• Department: Villanova School of Business
• Course: VSB 4002
• Professor: Walt Tymon

Document Summary

Strategy choosing how to compete; create and capture value. Business model blueprint for delivering value to attract profit: customer value proposition: satisfy wants of buyers, profit formula: determining cost structure to create profits. Sustainable competitive advantage: large number of buyers have durable preference. 5 stages: developing vision, mission, values, setting objectives, crafting a strategy includes all managers in all positions, execution creating company culture, enabling employees, allocating resources, evaluating and analyzing. Vision (cid:498)where we are going(cid:499); distinctive and specific. Mission (cid:498)who are we and what do we do(cid:499) Objectives clearly stated and measurable; performance targets: financial (lagging) financial targets, strategic (leading) target outcomes to strengthen market standing, competitiveness. Corporate strategy: overall game plan for a diversified, multi-business company. Business strategy: strengthening market position in a single business unit. Board of directors: oversee financial accounting and reporting practices, critique and oversee company"s direction, evaluate caliber of senior executives" strategy making.