MARKETNG 300 Study Guide - Final Guide: Turnov, Complete Control, Drop Shipping
Document Summary
General stores carried anything they could sell in reasonable volume. Added convenience and higher than conventional margins, usually reduced assortment. Supermarkets, discount houses, mass-merchandisers, superstores, club stores, single- line mass retailers. Convenience stores, vending machines, door-to-door, telephone and mail order, electronic retailing. Larger stores that are organized into many separate departments. Strong in customer service (credit, delivery, merchandise return) Large stores specializing in groceries with self-service and wide assortments. To be called supermarket, annual sales > millions. Offered hard goods (cameras, tvs, appliances) at substantial price cuts to customers who would go to the discounter"s low rent store, pay cash, and take care of any service or repair problems themselves. Large self-service stores with many departments that emphasize soft goods (housewares, clothing) and staples (health and beauty aids) but still follow the discount house"s emphasize on lower margins to get faster turnover.
