MARKETNG 300 Study Guide - Midterm Guide: Personal Selling, Sales Promotion, Inedia
Document Summary
The exam covers chapters 13 thru 18 and material covered in lecture. Mass selling- communicating with large numbers of potential customers at same time. Advertising- any paid form of non personal representation of ideas, goods, services, by an identified sponsor. Publicity- any unpaid form of non personal representation of ideas, goods, or services. Personal selling- direct spoken communication between sellers and customers, getting immediate feedback. Sales promotion- anything other than personal selling or mass selling that stimulates interest, trial, or purchase by customers or others in channel. Promotion- communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior. Understand the definitions and be able to recognize examples of: Understand the three promotion objectives and be able to recognize examples of when you would use each. Persuade- try to develop favorable attitudes so customers will buy products. Noise is any distraction that reduces the effectiveness of the communication process.
