MARKETNG 300 Study Guide - Final Guide: Beek, O Dia, Social Influence
Document Summary
Economic conditions affect consumer confidence and spending: recessions, retirement, basic forces that motivate a person to do something, needs that are learned during a person"s life, sparking water, milk with flavors, strong stimulus that encourage action to reduce a need. On site auction stimulates impulse buying pattern new produces and brands are now able to spend their money in other ways: singles and young couples seem to be more willing to try, divorce disrupts the traditional family life cycle, empty nesters people whose children are grown and who, social class group of people who have approximately, reference group people to whom an individual looks when, opinion leader person who influence others, culture the whole set of beliefs, attitudes, and ways of doing things of a reasonable homogeneous set of people, ethnics people from different ethnic groups may be equal social position as viewed by others in the society forming attitudes about a particular topic.
