JOURN 646 Study Guide - Midterm Guide: Protection Mechanism, Commercial Speech, Consumer Protection

• School: UW-Madison
• Department: Journ And Mass Communication
• Course: JOURN 646
• Professor: All

Document Summary

Mechanisms for protecting consumers: consumer sovereignty. The market mechanism limited because consumers don"t recognize problems. And aggregated individual self-interest doesn"t always lead to the social good: government regulation. Use course system and ftc to regulate. Chaplinsky vs. new hampshire (1942: decision represented a two-tiered approach to speech. Valentine vs. chresensen (1942: ordinance forbids handbill distribution in central park due to litter problem, chresensen was passing out handbills to get people to visit a surplus navy submarine. Central hudson gas vs. public service commission (1980: four part test. Advertising in question is not protected by 1st amendment. Regulation is no more extensive than necessary. Rubin vs. coors (1995: advertised the alc content of beer, atf tried to stop them out of concern about advertising differentiating brands based on high alc content, court forbids restrictions on advertising that contains only truthful information.