COM ARTS 368 Study Guide - Midterm Guide: Pathos, Dispositio, Consequentialism
Document Summary
* cicero (106 43 bc) and quintilian (35 100 ad) were chief among roman rhetoricians: inventio development and refinement of an argument. (invention) is the process that leads to the, once arguments are developed, dispositio (disposition, or arrangement) is used to determine how it should be organized for greatest effect, usually beginning with the exordium, memoria each of these elements during the speech. (memory) comes to play as the speaker recalls, actio (delivery) is the final step as the speech is presented in a gracious and pleasing way to the audience. Based on freud who said that people have irrational, unconscious drives from childhood towards sexual and aggressive urges; they have been repressed but cane be tapped into by the use of symbols; there was a myth that advertisers used symbols such as eggs and rice to represent fertility and cigarettes and cars as phallic symbols that influence people to purchase certain items.
