COM ARTS 351 Final: EXTENSIVE FINAL STUDY GUIDE - TERMS/CONCEPTS WITH EXAMPLES
30 Oct 2014
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Document Summary
Hall: encoding/decoding, the production of meaning and its critiques: encoding: producers encode programs with preferred meaning. Frameworks of knowledge (world views, ideas about audience) Access to technological infrastructure (technological skills, style: decoding: 3 decoding positions on different codes: You"re agreeing with the process of hegemony (dominant idea) 2) negotiated partially accepts/reads preferred meaning, takes some parts of the dominant it"s negotiated. 3) oppositional/counter-hegemonic rejects preferred meaning for alternative codes: critiques. There are few perfectly dominant or oppositional readings. It works better for more directly ideological texts over scripted material. It doesn"t leave space for pleasure and the unconscious and needs to link encoding back to decoding. Social impact of tv: tv changes cultural perception of others and ourselves. It informs our ideas about who we are, who others are, who belongs and who does not. Influence on tv images how do perceptions shape. American family drama (or other ethnic based shows)
