COM ARTS 100 : Persuasive Unit
30 Oct 2014
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Explain the difference between informative and persuasive speech. The object of an informative speech is to present the facts in an impartial manner. A persuasive speech on a question of fact presents one view of the facts as convincingly as possible. Explain why speaking to persuade is especially challenging. A persuasive speech must address the audience"s attitudes, values, and beliefs. Audience analysis and adaptation are much more demanding in persuasive speeches- especially those that deal with controversial topics. Explain what it means to say that audience engage in a mental dialogue with speakers. Listeners do not listen to everything the speaker says. Instead they engage in a mental give-and-take with the speaker. They actively assess the speaker"s credibility, delivery, supporting materials, language, reasoning, and emotional appeals. They argue with the speakers inside their heads. Define, identify, and give examples of questions of fact, value, and policy; give an example of a specific purpose statement for each.
