PSYC 360 Study Guide - Elaboration Likelihood Model, Unification Church, Dental Hygienist
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A: it suggest we are able to understand under what circumstances people influenced by persuasive communications by considered the following statement; who says what to whom. Who is the source of communication; what is the actual communication itself; whom is the audience: be familiar with the qualities that make a speaker more persuasive (i. e. , credibility, expertise, trustworthiness, similarity, attractiveness). A: credibility: the more credible we view the speaker; the more apt we are to be persuaded by them. If a credible person"s message is persuasive, its impact may fade as its source is forgotten or dissociated from the message. The impact of a non-credible person may correspondingly increase over time (if people remember the message better than the reason for discounting it) Trustworthiness: speech style affects this, looking the audience in the eye, appear as if they are willing to suffer for their own beliefs, people who speak fast are perceived more trustworthy.
