PBRL 270 Study Guide - Midterm Guide: Prweek, Sweatshop, Puffery
Document Summary
Recommendations by pr week for working with activist groups. Work with groups who are more interested in solutions than getting publicity. Get emotional when dealing with advocacy groups. Agree to work with anyone making threats. Example in your text about the duke university lacrosse case. Example in your text about nike and its sweatshop crisis. Tax exempt, they enhance the well being of their members. Create communications campaigns and programs that stimulate public interest in organizational goals and invite public participation. Develop strong staff to handle the work. Establish a realistic fundraising goal and a plan to attain it. Membership organizations help and self improvement; often use the strength of their common bond to improve community welfare, endorse legislation, and support socially valuable causes. Consist of people with a common interest; mutual. Organizations that fight for social and human rights causes. Social organizations religious groups serving the public in various ways.
