PBRL 270 : PR 9/15.doc
Document Summary
Get written permission for photos and stories. Check facts and use first- hand information. Do not release personal information to anyone! Copyright involves the actual fixed expression of ideas, not ideas themselves. Copyright is automatic but also needs to be explicit. Trademarks are bands, slogans, logos, or likenesses of people. Avoid false claims or deception in ads. Give full information in timely manner and don"t act on inside information. Liability for sponsored events alcohol being served. Complicity in client wrongdoing any knowledge could make you complicit and could get you in trouble. 1 dominant coalition group in power that pr wants to be a part of. 2 front group group that"s set up by company to make company look good. 5 transparency completely honest, don"t hide anything (big picture) 6 copyright law life + 70 years. 7 public information phases of pr is ivy lee associated. 9 no one keeps someone out of pr.
