MARK 340 Study Guide - Customer Relationship Management, Customer Retention, Eth
Document Summary
Elements of crm: business strategy, process, way of working, enabling technologies. Crm as defined by different sources: an attempt to modify customer behavior one time and strengthen the bond between the customer and the company. loyalty. com, a customer-focused strategy that drives profitable growth by giving customer value . Mark etvision: a business strategy which proactively builds a bias or preference for an organization with its individual employees, channels and customers resulting in increased retention and increased performance. carlson marketing group. Crm a fundamental definition: customer relationship management is a comprehensive approach for creating , maintaining and expanding customer relationships. Identify your customers: differentiate them in terms of both their needs and their value to their company. Interact with them in ways that improve cost efficiency, customer satisfaction and loyalty, and the effectiveness of yoru interaction. Treat the customer differently based on what you have learned from your interaction.
