MARK 300 Study Guide - Final Guide: Reverse Logistics, Management System, Functional Integration
Document Summary
After reading chapter 16, you should be able to: Recognize the relationship between marketing channels, logistics, and supply chain management. Describe how a company"s supply chain aligns with its marketing strategy. You can use your book & work together. Key concepts (cid:2) logistics is concerned with product movement. Getting products to the right place at the right time in the right quantity (cid:2) logistics management the performance of logistics duties/tasks needed to satisfy customer requirements (3 main components) Key concepts (cid:2) supply chain sequence or conglomerate of firms working together to create and deliver a good or service to a customer. (cid:2) supply chain management integration and organization of information and logistics activities. Figure 16--11 relating logistics management and supply chain management to supplier networks and marketing channels. Figure 16--22 the automotive supply chain includes thousands of firms that provide the. 5,000 or so parts in a typical car. Aligning a supply chain with marketing strategy: understand the customer.
