JREM 175 Study Guide - Midterm Guide: George Gerbner, Qualified Privilege, Actual Malice

• School: UTK
• Department: Journalism and Electronic Media
• Course: JREM 175
• Professor: Lisa Gary

Document Summary

Know the ways that media make money other than advertising: cable tv and satellite. Tv subscriptions, pay-per-view, isps, print products (custom printing), Magazines/newspapers (subscriptions and newsstand), photos and reprints, audio/video production, and branded products (mental floss). Ad agencies create ads for people and put it in a publication. They usually get a good deal for clients. They get paid by fees and keeping a percentage of the budget. Media research groups: arbitron(nielsen audio)- radio, nielsen-tv, and abc(audit bureau of circulation)-print; they use audits, diaries, set-top boxes, and portable people meters. Merchandising: branded products used to promote a particular movie, popular music group, etc. , or linked to a particular fictional character; the activity of promoting the sale of goods, especially by their presentation in retail outlets. Underwriting: sponsorship for nonprofit broadcast media, nonprofits can"t sell ads. Product placement: products appear in the scene but have no direct reference (traditional product placement). Product integration: product is part of the storyline.