CMST 210 Study Guide - Final Guide: Fallacy, Causal Reasoning, Ad Hominem
Document Summary
Chapter 9 (ex. to persuade that there is life on mars) Question of value: focus on the worth or importance we attach to an idea or. Usually deal with an opinion backed up by facts (ex. to persuade that capital punishment is morally and legally wrong) action; calls on the audience to make a worth judgment. Question of policy: focus on change (laws) The group you most want to influence; goal should be to bring each group closer to your side by the end of the speech. Question of fact: focus on the truth of a claim or assertion; what is . Definition: the intentional influencing of receiver"s attitudes and/or behavior through communication. Need why change is needed 2 1 - body. Visualization what could be 4 3 - body. Topical patterns of organization: main points should back up your position: competence, trustworthiness.
