CCI 150 Final: Ultimate FINAL Exam Study Guide- LEARN FAST
Document Summary
Wilbur schramm: studies on children and violence on tv. This changed the world because he created mass production of books and literature in the1440"s. Marconi- made practical application (electromagnetic spectrum) which created radio. Benny smith- general manager at wutk- ut"s radio station. Farnsworth- invented (tv) tube to capture and transmit moving images. Father of television created basic technologies to make tv. Skirt magazine- niche magazine made by knoxville"s sentinel. Ivy lee: laid out fundamentals of public relations. No longer robber barons, from image of the public be damned (power to a select few changed to real people) Edward bernays: lamented how loosely the term public relations is used. He told about a young woman who approached him for careeer advice, he asked her what she did for a living, she said, I"m in public relations. she said he was dismayed at how casually people regard the work of public relations.
