BUAD 331 Study Guide - Final Guide: Customer Service, European Cooperation In Science And Technology, Paradigm Shift
Document Summary
Chapter 1: logistics, supply chain, and competitive strategy. Uncertainty and inaccuracy in process: poor service, lots of inventory keep large volume of inventory to hedge uncertainty; high carrying cost and risk of inventory becoming obsolete. Inbound logistics coordination of purchasing, inbound transportation, raw materials, component parts, work-in-process inventories, and production scheduling: outbound logistics the distribution function: coordinate forecasting, finished goods inventory management, warehousing, outbound transportation, customer service and production scheduling. Increasing value advantage (service) tailored service, reliability, responsiveness. Increasing productivity advantage (lower cost) capacity utilization, asset turn, co-makership/schedule, integration. Supply chain management role in marketing mix: providing customer with the product they want, providing the product when the customer wants it, providing the product in the right condition, at the right price, etc, operations: Major supply chain service elements: packages clearly marked, deliveries sorted and segregated, meeting delivery appointments, packaging quality, palletizing/unitizing capacity, ease of placing order, line item availability, deliveries when requested, order cycle consistency, order cycle length, buyers:
