COM 470 Study Guide - Midterm Guide: Content Validity, Construct Validity, Face Validity
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Concept: a fa(cid:373)il(cid:455) of (cid:272)o(cid:374)(cid:272)eptio(cid:374)s, su(cid:272)h as (cid:862)(cid:272)hai(cid:396),(cid:863) (cid:396)ep(cid:396)ese(cid:374)ti(cid:374)g the (cid:449)hole (cid:272)lass of a(cid:272)tual chairs. Conceptualization: the mental process whereby fuzzy and imprecise notions (concepts) a(cid:396)e (cid:373)ade (cid:373)o(cid:396)e spe(cid:272)ifi(cid:272) a(cid:374)d p(cid:396)e(cid:272)ise. Indicator: an observation that we choose to consider as a reflection of a variable we wish to study. Thus, for example, attending religious services might be considered an indicator of religiosity. Dimension: a spe(cid:272)ifia(cid:271)le aspe(cid:272)t of a (cid:272)o(cid:374)(cid:272)ept. (cid:862)religiosit(cid:455),(cid:863) fo(cid:396) e(cid:454)a(cid:373)ple, (cid:373)ight (cid:271)e specified in terms of belief dimension, a ritual dimension, a devotional dimension, a knowledge dimension, and so forth. Cognitive interviewing: testing potential questions in an interview setting, probing to learn how respondents understand or interpret the data. Nominal measure: a variable whose attributes have only the characteristics of exhaustiveness and mutual exclusiveness. In other words, a level of measurement describing a variable that has attributes that are merely different, as distinguished from ordinal, interval, or ratio measures. Gender is an example of a nominal measure.
