COM-284 Midterm: Study Guide (Chapters 5, 6, 8, 11, 12, &13)

• School: University of Tampa
• Department: Communication
• Course: COM-284
• Professor: Theresa Woods

Document Summary

Types of research used in campaign planning (what types are used) Importance of research (how strong a role does research play in the success of a campaign/ planning phase) Importance of situation analysis (what is situation analysis/ why is it. Seven elements of a public relations campaign (what are the seven elements) Eight elements of campaign planning (what are the eight elements/ describe how they are important to the integrity of a campaign) Goals of communication phase of a campaign (what are the five goals) Five stages of the message adoption process (what are the five stages/ know a description of each) Measurement stage of a campaign and its importance (describe why it is important to an organization and future campaigns. Competition and conflict (what"s the difference between the two/ give an. Stages of the conflict management life cycle (what are the four stages/