P R 378S Study Guide - Midterm Guide: User-Generated Content, Basking In Reflected Glory, Golden Ratio
Document Summary
High fan avidity is valuable to a team because it creates better customers for a number of reasons including that they will better endure poor seasons and spend more on tickets, media and merchandise. They also will be more responsive and aware of sponsors and advertisers. There are a variety of conditions that lead to growing fan avidity and a number of behaviors that result from high fan avidity. All of these are rich material that can be reinforced with social media to connect with deep passions and nurture growing fan avidity. Concept of consumer behavior resulting from avidity: meeting, media, merchandise. Concept of emotional enhancement, superstitious conditioning, spontaneous benaviors. Benefits of having highly avid fans. and of communicators understanding avidity. Mark cubans pov: unique emotional shared experiences . The social audit is a process to discover the characteristics of you own or competitor"s social media use. It ultimately seeks to inform decisions about posting strategy.
