MKT 337 Study Guide - Midterm Guide: United Technologies, Global Marketing, Doritos
Document Summary
Millions of americans have lost jobs due to imports and outsourcing: (1) and millions more fear losing their jobs. Raises productivity and living standards in countries that (cid:862)open up. (cid:863) Offers access to foreign capital, global export markets, and advanced technology. Can break the monopoly of inefficient and protected domestic producers. Acts as a check on government power. A corporation engaged in international trade that moves resources, goods, services, and skills across borders without regard to the country to which its headquarters is located. 1% of us firms, yet: (1) 19% of private jobs; (2) 25% of private wages; and (3) 48% of total us exports. Us industrial multinational firms: (1) % of revenue from overseas: (1) caterpillar 67%, (2) ge 54%, (3) united. Technologies 46%, honeywell 39%, (4) deter 35%. Fast track option is acquisition of firms in other markets. Companies operate in one country and sell into others (export). Set up foreign subsidiaries to handle sells.
