MKT 337 Study Guide - Midterm Guide: U.S. Consumer Product Safety Commission, Clayton Antitrust Act, Sherman Antitrust Act
Document Summary
Porter"s fra(cid:373)e(cid:449)ork for co(cid:373)petiti(cid:448)e a(cid:374)alysis: (cid:894)1(cid:895) what dri(cid:448)es the competitor include objectives and assumptions and (2) What the competitor is doing or is capable of doing include strategy and resources and capabilities. The competitive environment encompasses the number of competitors a firm must face, the relative size of the competitors, and the degree of interdependence within the industry. Management has little control over the competitive environment confronting a firm. In a capitalist economy, what do laws and regulations seek to protect? ((1) consumers; (2) businesses; (3) society; (4) new technology). Federal legislation focused on preserving a competitive environment: (1) sherman antitrust act (1890): attempted to limit monopolies and cartels (conspiracy in restraint of trade); (2) clayton antitrust act (1914): addressed price discrimination, exclusive dealings. Sherman); (3) robinson-patman act (1936): further addressed price discrimination; (4) wheeler-lea act (1938): outlaws false advertising. Federal regulatory agencies: (1) consumer product safety.
