MIS 302F Study Guide - Quiz Guide: Switching Barriers

• School: UT-Austin
• Department: Management Information Systems
• Course: MIS 302F
• Professor: J Tuttle

Document Summary

Unit 3 quiz: the apple app store is a ________ that serves to connect users and app developers. Even though the apple iphone has less market share than the large, open android platform, it still accounts for half of the revenue in the app market. Apple charges more for its apps which allows it to claim more revenue than google. Once a two-sided market is deeply entrenched, it s hard to dislodge. The iphone is just more popular and gets more app downloads the android. This allowed apple hardware to run windows, lowering switching costs for pc users. It was mainly to increase performance since intel is better. It allowed them to reduce the compatibility and increase uniqueness of its products. It starts as a controlled migration and then eventually moves to a performance play. It starts as a discontinuity play and then eventually moves to a performance play.