ADV 319 Study Guide - Midterm Guide: Ruby Rose, Game Informer, Social Comparison Theory
Document Summary
Self-concept: summarizes the beliefs a person holds about his own attributes and how he evaluate the self on these qualities (overarching) Includes content, positivity, intensity, stability over time, and accuracy. Self image: how you perceive yourself and how you think that other perceive you. Contains roles, personality, physical characteristics, skills/abilities, occupations, and hobbies. Self esteem: how you feel about yourself (emotional) High = positive evaluation of self, low = negative evaluation of self. Could be problematic when someone has high self. Self efficacy: a person"s judgement about being able to perform a particular activity (ability), believe that you can do something. High self-efficacy in one area does not mean high self-efficacy in another area, it is specific to the task being attempted. Real self: our realistic appraisal of the qualities we have. Ideal self: our conception of how we would like to be. Marketers appeal: we"re more inspired by ideal self. Family: residence and furnishings (ex: furniture, house items)
