ADV 319 Study Guide - Midterm Guide: Psychographic, Information Processing, Explicit Memory
Document Summary
Need: something you require in order to survive/reach a goal. Want: a manifestation of a need/something unnecessary. The study of the processes involved when individuals or groups select/purchase/use/dispose of products, services, ideas, or experiences to satisfy needs and wants. Nostalgic attachment: reminds you of your past. Love: something you feel loyal because you enjoy it so much. Psychographics: the use of psychological, sociological, and anthropological factors to determine how the market is separated by the tendency of groups to make a decision about something particular. Brand loyalty: repeat purchasing behavior that reflects a conscious decision to continue buying the same brand. Brand love: you enjoy the product so much, turns into brand loyalty. Brand strategy: the strategy of how brands do certain things to appeal and to foster brand love and loyalty. Picking what you will focus on (important to remember that you won"t pick up everything) Vision: evokes emotion (most commonly through color)
