MKTG 292 Study Guide - Final Guide: Configuration Management
Document Summary
Attribute dependency template: list the product"s internal and external attributes, create a forecasting matrix (with time included, review each cell on the matrix & determine whether dependency exists between the pair. Subtraction template: list internal and external components, product configuration (links between components, exclude a component and its function, fff: visualize the new product. Feasible? i. e. buttons that don"t work- gives people the illusion that they"re in control. Feasible? i. e. buttons that don"t work- gives people the illusion that they"re in control i. e. cashless atm. Multiplication template: list the product"s internal components, multiply one or more of the components, change the multiplied component in some way, fff: visualize the new product. Division template: list the product"s internal components, divide one or more of the components (keep component and function, relocate component, divide the actual component, fff: visualize the new product. Stealing the external component"s function: fff: visualize the new product.
