COMM 125 Study Guide - Midterm Guide: Social Proof, Forest National, Privacy Mode
Document Summary
Reading: sparks, chapter 5, effects of media violence. What are the three major components of george gerbner"s cultural indicators. Message system analysis: to discover the nature of the actual content on television. Content analysis of the stable, pervasive, recurrent images. Methodology: patterns are identified by systematic assessment: counting the frequency of different types of portrayals. This illuminates the reality of the television world . Institutional process analysis: to discover why media producers produce the content that they do. How media messages are produced; how media organizations function. Cultivation analysis: to explore the effects of media messages on people"s beliefs and attitudes about the social world. Study of how exposure to the world of television contributes to viewers" conceptions of the real world. Methodology: measures amount of viewing and conceptions of social reality. How much time respondent spends watching on an average day (light, medium, heavy) Juxtapose statistical facts of the real world vs. tv world.
