JMC 1500 Study Guide - Final Guide: Webcam, Bakken Pipeline, Branded Content
8 May 2018
School
Department
Course
Professor
Final Study Guide
SMT
Social Movements
Dissent- opposition to a dominant idea or group
- Involves struggle over power
- Expressed individually or collectively
Collective Action- People working together to achieve a common goal
- Involves collective action frames
- Challenge: free rider problem
- Shows people moving towards a common goal
- Ideals include defending borders
Free-Rider- Someone who benefits from collective action, but does not contribute towards
collective action.
- Example: Someone who supports gun control benefits from stricter gun laws, but does
not contribute for the cause of collective action
- Avoids spending money, doesn't come with risk of riots
Connective Action- People organized via network technologies in pursuit of broadly defined
goals.
- Involves personal action frames (use slogans to connect and participate)
- Avoids free-rider problem-
- Doesn’t need people to go and sign a petition.
- Slogan: language used by movements
Collective Action:
- Hierarchical
- Coalitions between groups
- Coordinated group action
- Draws on ideology/group identity
- Ex: Civil Rights Movement
Connective Action
- Distributed power
- Avoids established groups
- Personal expression
- Draws on inclusive identities
- Reduces free rider problem
- EX: Occupy Movement
Arab Spring:
- Wave of demonstrations, protests, and civil wars.
- SM forged connections within and between countries
find more resources at oneclass.com
find more resources at oneclass.com
- Governments tried to exercise control over SM
Egypt:
- Culmination of years of online dissent
- SM supported, rather than initiated, dissent
- Sustained protests had outcomes
- Others paid attention
- But not all endings are happy
Can someone explain what all happened with the Egypt thing? Just a short explanation please!
Bet
12 cuz
Social media Activism
Hashtag Activism:
- Increase awareness
- Ex: #WhyIstayed
- Show solidarity
- Ex:#Illridewithyou
- Inspire Action
- Ex: #Bringbackourgirls (Kidnapping 200 girls in Nigeria)
Is this just slacktivism?
- Criticism facing hashtag activism - Just tweeting does not make a change
Ferguson examples.
- People were using #ferguson on twitter while the ALS ice bucket challenge was
happening on facebook
Everyday Politics:
- Intersection of personal and political
- More informal. than official Politics (eg, voting).
- How our personal life influences our politics
- Ex: who we follow, what we post, what we like/retweet
Issue Public’s:
- Groups of people dedicated to a particular issue that is personally important to them.
- EX: Immigration, climate change, gun control, abortion.
Ad Hoc Issue Public’s:
- Emerge around topics or events and are more dynamic than traditional issue public’s.
- May form around breaking news or other acute events
- EX: Dakota Access Pipeline; Nunes Memo
Hashtags and Issue Public’s:
- Traditional issue hashtags
- Ex: #2A, #ProLife
- Moment-specific hashtags
find more resources at oneclass.com
find more resources at oneclass.com
- Ex: #Nastywomen #Bindersfullofwomen Happened during and after 2016 Presidential
Debates.
- Hashtag hijacking (hashjacking)
- Ex: #Obamacareisworking
- Took a hashtag and could kind of play onto the current events behind the event.
Networked Framing:
- Hashtags file and frame an event.
- Hashtags compete for traction.
- Coalesce around one or a few hashtags
- Can lead to competing Public’s
- Not neutral
- Finds a way for people to read into, and participate in the conversation
Ritualized Practices:
- SM practices that can be playful and political
- Memes
- Wordplay
- Parody
- Parody accounts. They are often a part of this.
- Intertext- connecting one unrelated text to another one; memes w/ new trending words
Playful Politics
#SomeoneTellCNN-
- Media criticism by Kenyan Twitter users that engages with political and social issues.
- It sort of worked because a CNN reporter had mentioned that he had contacted CNN to
be more sensitive about creating future covers and things.
1995-internet open to the public
- Online campaigns, 1996
- Clinton vs. Bob Dole
- Websites were about information
- Online campaigns, 2000
- Bush vs. Gore
- Website still really about the issues and their stances
Political Campaigns and Elections
Social Media and Campaigns
- Howard Dean campaign (2004)
- Bypass traditional media
- Internet organizing 1.0
- Blogs becoming popular and used
(not presidential "finalist"- lost caucus)
- Top-down relationships (with supporters)
Obama ‘08 Campaign
- Horizontal relationships with supporters- Interaction between supporters
- Internet organizing 2.0
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Dissent- opposition to a dominant idea or group. Collective action- people working together to achieve a common goal. Shows people moving towards a common goal. Free-rider- someone who benefits from collective action, but does not contribute towards collective action. Example: someone who supports gun control benefits from stricter gun laws, but does not contribute for the cause of collective action. Avoids spending money, doesn"t come with risk of riots. Connective action- people organized via network technologies in pursuit of broadly defined goals. Involves personal action frames (use slogans to connect and participate) Doesn"t need people to go and sign a petition. Wave of demonstrations, protests, and civil wars. Sm forged connections within and between countries. Governments tried to exercise control over sm. Ex: #bringbackourgirls (kidnapping 200 girls in nigeria) Criticism facing hashtag activism - just tweeting does not make a change. People were using #ferguson on twitter while the als ice bucket challenge was happening on facebook.
