INTL-BUS-3780 Study Guide - Midterm Guide: Sub-Saharan Africa, Transfer Pricing, Jel Classification Codes

• School: UMSL
• Department: International Business
• Course: INTL-BUS-3780
• Professor: Vining

Document Summary

Mktg 3780 exam 3 (weeks 12-15) key terms. Started in router market, wanted to make a single standard in the global marketplace. They spent millions of dollars on doing this, and found _______. Internal barriers to communication: cultural barriers, language, values, physical appearance, religion, economic system, tech, social attitudes, ex: high context vs low context nescafe ad from japan, source effects, (cid:862)cou(cid:374)t(cid:396)(cid:455) of o(cid:396)igi(cid:374)(cid:863) effe(cid:272)t, noise effects, competition. It(cid:859)s (cid:272)o(cid:373)pati(cid:271)le of ho(cid:449) the (cid:272)o(cid:374)su(cid:373)e(cid:396) does thi(cid:374)gs. If a product is easy to use, it diffuses easily. Ex: microwave turn the dial, and bam. A type of countertrade; trading goods for a product instead of a type of monetary payment. Core component (12) what the main component of a product is. Example: water bottle, the water is the core component. Inadequate laws and enforcement: lo(cid:449) g(cid:396)ade (cid:272)(cid:396)i(cid:373)e (cid:862)soft (cid:272)(cid:396)i(cid:373)e(cid:863, freer trade means minimal customs checks.