MSIS 110 Study Guide - Final Guide: Online Advertising, Alibaba Group, Elance
22 Sep 2016
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Understand all the four ebusiness models (b2b, b2c, c2b, c2c)? (slides #9 & #10 of class 10) ebusiness model-plan that details how a company creates, delivers, and generates revenues on the internet. B2b (alibaba. com); b2c (amazon); c2b (elance); c2c (ebay) Be able to apply the concept of long-tail to explain the advantage of on-line companies. (slide # 15-18) For online companies (netflix): adding one product (film) does not cost much whereas in traditional retailers (blockbuster), adding one more product (dvd) costs money and another disc. Pull online advertisements. (slides #18, 19, 20 and 23 of class 11) Push bring ads to user; pull reels a user into an advertisement. Understand how the two major online advertising pricing methods work (cpc v. s. Cost per thousand impressions (cpm) advertiser pays a certain amount for every thousand times the ad is displayed to a reader. Cost per click advertiser pays a certain amount for every click made on the advertisement.
