COMM 100 Study Guide - Final Guide: Intercultural Communication, Social Loafing, Interactive Media
Document Summary
The best way to use this guide is to download it as a word document and add the answers for each one as part of your studying. You can find the answers to each question in the lecture slides and the text book. From there, you can quiz yourself or create flashcards to help you recall the information and build associations. 11): define what scholars mean by organizational communication, compare and contrast the four management approaches described in this chapter, be sure to define each. In your opinion, state why you believe effective communication is crucial to organizational management. Strategic communication (pdf): what is strategic communication, define publics, key messages, spin, fud and astroturfing as it relates to strategic communication. Identify goals of strategic communication efforts that seek to build awareness, change attitudes or alter behavior. Identify shared, earned, owned and paid ways to use strategic communication.
