COMM 121 Study Guide - Exploring Music, Multinational Corporation, Avocado
Document Summary
International finances and trade, development of international organizations, increased circulation of people, growth of transnational ngos, diffusion of digital technologies. Early work on globalization (mid to late 20th century): Those in favor: spread of modernity, force of progress, increased wealth, freedom, democracy and happiness. Idea was that globalization would open up cultural diversity and spread democracy in less developed nations. Critics: re-emergence of imperialism, imposition of capital domination, increased power for the already powerful. 21st century globalization: changing role of geography and physical distance; content of communication. Theory and practice of globalization: exploring mcdonald"s. Worldwide homogenization of societies through the impact of a multinational corporation; efficient, calculable, predictable; everywhere and look the same; worldwide spread of capitalism. Company is multinational, business is local; adapts to local needs and desires; what appears american actually borrows from other cultures. Mcdonald"s begins as an american company, then spreads around the world. No hamburgers in india because cows are sacred.
