COMM 121 : Intro to Media and Culture [NOTES - PART 7] -- I got a 90% in the course
Document Summary
Study of the media in the 21st century is marked by massive change. Media = plural of medium; media are in the middle, facilitating communication. Why study the media? between sender and receiver of message. Media has changed, but we are still audiences of the media. Still watch tv, though we may watch on our smartphones rather than when it airs on an actual television - still doing what we"ve always done . 20th century saw greatest increase in technology. Media are so familiar to us that we often take it for granted - what does it mean to have a computer in front of you? where are your media choices? . See the presence of the media; stop assuming it will always be there. The family, education, religion, labor - media are agent to these institutions. Social construction of reality - sociological view.
