MGMT 210 Study Guide - Midterm Guide: Boston Consulting Group, Forever 21, Swot Analysis
3 Jun 2020
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Types of global strategies: globalization same product everywhere (be the same) ex. I phone: multi-domestic customize product for separate places. Mtv customize the programming according to the country: transnational keep some products, add/customize some. Levels of strategy: corporate whole business and combination of business units & products that make it up (what business are we in?) Campbell is in food business: business unit individual divisions (how do we compete) ex. Prego is part of campbell: functional within each department, function should support goal (how do we support business unit?) If competing with prices then they need to figure out how to lower it & how it"ll affect the product. Competitive strategies: differentiate- how are you differentiate from competitors, cost, focus focus on particular niche/people (i. e. retirement. Swot -is a strategic planning technique used to help a person or. /organization identify: strength (internal, weakness (internal, opportunities (external, threats (external)
