COMM 102 Midterm: comm102-studyguide-exam1

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Interpersonal communication ex. when two people have a conversation image and voice are transmitted to a large number of viewers watching at home: communication may be thought of as a cause that produces some kind of effect, communication models, models make it easier for us to identify the similarities and differences among the various types of communication, help demonstrate the different processes of communication whether linear, interactional, or transactional in nature, model pictorial means of explicating, or facilitating the understanding of, an abstract process such as communication, three major advantages: Historical evidence for changes in behavior and opinion due to mass media: media effects include, the social changes that occurred after the intro of new communication technologies, the many instances when individuals and groups used mediated messages to achieve certain goals, instances in which citizens took actions due to their fear of the power of media messages to sway audiences in some undesirable manner.