MGT-281 Study Guide - Final Guide: Cost Leadership, Gift Card, Rolex
Document Summary
Questions for review: describe the nature of organizational goals. Goals: set for and by different levels within an organization: strategic goal: a goal set by and for an organization"s top management. Ex. for the entire corporation in increasing profits by. 25 percent: tactical goal: a goal set by amd for an organization"s middle managers. Ex. increasing per-store profitability: operational goals: a goal set by and for an organization"s lower-level managers. Ex. short-term goals or increase profit in a certain number of stores. Identify and describe porter"s generic strategies: michael porter believes that organizations may pursue a differentiation, overall cost leadership, or focus strategy at the business level. Porter"s generic strategies is a key for identifying major strategic alternatives an organization should consider. i. Strategies: differentiation, overall cost leadership, and focus: differentiation strategy: an organization seeks to distinguish itself from competitors through the quality of its products or services.
