CMM 110 Study Guide - Quiz Guide: Edward Bernays, Online Advertising, Phishing

• School: University of Hartford
• Department: Communication - A&S
• Course: CMM 110
• Professor: Desmond Rodger

Document Summary

Week 11: the characteristics of new media are: interactive, Personalized, creative, flexible, and evolving: new media in-organizations can be labeled as: small. Information overload(bad): creating your identity: goffmans roles, blogs, and. Pro les: media richness theory include: face to face, video. Lecture: grunig"s 4 models of public relations: press. Infringement, cybercrime, and internet addiction: http stands for hypertext transfer protocol, it is the language computers use the send and receive documents over the internet. Media, digital, and viral: awareness interest desire. Week 14: advertising, goals: awareness, trial, comparison, Purchase now: unique selling proposition: must make a sales proposition. & the claim must be unique and strong enough to motivate: journalism. Interactivity, on-demand delivery: big issues in journalism are, objectivity, 11 new media: when communication via cmc, people increases the amount of information they disclose. 11 new media: cmc- communication via computer, sms- short messages, a technology interface that allows users to communicate interact, personalize and own media.