MARK 3000H Quiz: marketing test 1.doc
Document Summary
To be successful, marketers should control the elements in the external environment as well as the marketing mix. Marketers can control the four p"s, but they have no direct control over external environmental elements. Review learning outcome 3: baby boomers are defined as the population that is married with children and have professional careers. Baby boomers are defined by their year of birth. Marital status, employment, and number of children are not factors. Review learning outcome 5: african-americans are the largest ethnic minority group in the united states. Review learning outcome 6: champion lyte is a sugar-free sports drink. In developing the new product, its manufacturer thoroughly studied the legal restrictions on the drink"s ingredients and packaging and has abided by all such restrictions. Champion lyte drinks conducted its examination of all political and legal factors that might affect the product"s marketing.
