MARK 3000 Midterm: Marketing Test Review Ch 11 & 12

Which of the following is a characteristic of products produced by multinational corporations?

 

 

a) ​Products are developed to meet unique market requirements whenever possible.

 

b) ​Products are developed to cater to local markets.

 

c) ​Products are inadequately distributed in local markets.

 

d) ​Products are not subjected to test marketing.