PUR 4932 Study Guide - Midterm Guide: Martin Vahl, Social Media Examiner, Customer Survey

• School: University of Florida
• Department: Public Relations
• Course: PUR 4932
• Professor: Lisa Buyer

Document Summary

Build audience: current customers, invite friends, supporters, share your page, who is most likely to become a customer. Create targeted ads: interest ads, workplace ads, partner ads, custom audiences, lookaliek audiences. Maximizing your social: chapter 7 maximizing your facebook presence. Posts that drive the most engagement: questions, fill-in-the-blanks, calls to action, feedback requests, posts with visuals. Rules for facebook campaigns: you can run a campaign only through a third-party application. Facebook page posting tips and best practices: post consistently, target your posts, keep post images and text fresh, boost important posts, publicize exclusive discounts and promotions with ads, connect with words and pictures, review post performance. The getting started series: how facebook ads work. As an advertiser on facebook, you can choose the audiences you want for your ads. When people are on facebook, they may see your ad in news feed the personal stream of updates from their friends, family and things they care about.