PUR 4100 Study Guide - Midterm Guide: Pr Newswire, Business Wire, Strategic Planning

• School: University of Florida
• Department: Public Relations
• Course: PUR 4100
• Professor: Pelfrey Deanna

Document Summary

Module 5: strategic communications plan the audience and media lists. Analyze your target audience: communication needs to be shaped to the targeted audience in order to communicate clearly and effectively. Goals identify what you would like each audience to do in response to your message: raise awareness, call to action (and/or, bring about a change in thought or behavior. Targeted media to reach desired audiences: online media directories give useful information regarding outlets; i. e. reporters and editors, deadlines, publication dates. Ex cision: paid wire services such as pr newswire and businesswire, daybooks are event calendars posted by wire services and larger news organizations in most major cities that list each day"s area news events. Editors use daybooks to assign reporters and photographers to events they"ve chosen to cover: local chambers of commerce and other civic or government groups many times have directories for media contacts in local markets.