PUR 3500 Study Guide - Midterm Guide: Simple Random Sample, Multistage Sampling, Emotional Contagion

• School: University of Florida
• Department: Public Relations
• Course: PUR 3500
• Professor: Bayliss Lauren

Document Summary

I drafted this handout to facilitate your review for the first exam. The first exam will start 3:00 pm on february 19, 2015 (thursday). 2:55 pm so that we can get the exam started on time. Exam format: 40 multiple-choice questions (2. 5 points per each). 500 list: simple random sampling: posts during. Understand the uses of the quantitative content analysis. Quantitative: produces numerical classifications of content. The article on emotional contagion by kramer et al. (2014) Convenience sample: also, available sample, a collection of readily accessible subjects for study, ex: college students participating in surveys for extra credit. Volunteer sample: also, self-selected sample, respondent voluntarily participates, ex: internet poll. Probability sampling - random selection with an equal chance of being selected. Assign an id# to each population member: advantages. Detailed knowledge of the population is not required. The possibility of classification error is eliminated: disadvantages. A list of the population must be compiled.