JOU 3109C Study Guide - Final Guide: Valerie Plame, Dependent Clause, Image Sharing

• School: University of Florida
• Department: Journalism
• Course: JOU 3109C
• Professor: Dodd Julie

Document Summary

Matchmaker technique once you have contacted a source and want to find others, use the matchmaking technique. Ask the source who else you might interview about the situation. When you contact the source, introduce yourself by referring to the relevant article or newscast you have reported. Public relations writing goals of public relations motivate a person or group to take a specific action. Date of release place under previous item or attached to the dateline. Contact info place justified on the left side of the page. Write contact followed by name, title, phone numbers, and e-mail. Headline skip 2 lines after your contact info. Some firms prefer writing the headline all in caps, but uppercase and lowercase headlines are suggested. Dateline city of origin for the press release, followed by state abbreviation if not a major city. Limit the headline to one line, especially for web releases. Lead direct lead is preferable, including who, what, when where.