SPC 2608 Study Guide - Midterm Guide: Literal And Figurative Language, Nonverbal Communication, Palmistry

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Similarities: organizing thoughts logically, tailoring the message to the audience, telling a story for maximum impact, adapting to feedback. Differences: public speaking is more highly structured, public speaking uses more formal language. Can be through radio, tv, or a direct live speech: listener the person who receives the speaker"s message. It is important to realize that as a listener, everything a speaker says is filtered through a frame of reference: frame of reference the sum of a person"s knowledge, experience, goals, values, and attitudes. No two people can have exactly the same frame of reference: interference anything that impedes the communication of a message. Can be external or internal to listeners: situation the time and place in which speech communication occurs, feedback the messages, usually nonverbal, sent from a listener to a speaker. General purpose: the broad goal of a speech, usually, this is to inform or to persuade , this is what you are speaking to accomplish in general.

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