BUAD301 Study Guide - Midterm Guide: U.S. Consumer Product Safety Commission, Geico, Millennials
22 Jan 2017
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Chapter 1: characteristics of marketing and why it is important to us. Makes sure the right goods and services are produced. Even our resumes: marketing plays a big part in economic growth and development. Encourages research and innovation (the development and spread of new ideas, goods, and services) Big impact on consumers" standards of living: characteristics of how we should define marketing. Applies to profit and nonprofit organization: this is true whether the product is a physical good, a service, or. Marketing: the performance of activities that seek to accomplish an directing a flow of need-satisfying goods and services from producer to customer or client organization"s objectives by anticipating customer or client needs and. The aim of marketing is to identify customers" needs and meet those needs so well that the product almost (cid:498)sells itself(cid:499: if the whole marketing job has been done well, customers don"t need. Marketing should begin with potential customer needs and wants not with.
