[CMN 141] - Final Exam Guide - Everything you need to know! (32 pages long)

• School: UC-Davis
• Department: Communication
• Course: CMN 141
• Professor: Dre Cw Cingel

Document Summary

0 = absence of affect, not influenced in any way. 1 = full affect, completely influenced: gender, age, developmental variables, different cultural areas. Research consistently demonstrates that media effects are overall small or moderate: usually between . 1 and . 3 (out of 1) Change idea of response time, change amount of information being sent, phantom leg vibration, no grammar or punctuation. Why might we expect an affect: observational learning, attention, retention, production, motivation, high road/low-road learning. If adolescents perceive that their friends engage in violent actions, and that they approve of violence: then violent content in media will resonate. It fits with their lived experience (context-content convergence: as a result, there will be a stronger effect of exposure on aggressive outcomes. If the opposite occurs, and adolescents do not perceive these aggressive norms: then violent media doesn"t resonate, and there may actually be a decrease in aggressive outcomes, or no change.